With 500 offices and over 3000 employees in Europe, HR Specialized Talent Solutions, Engineering and Consulting specialist House of HR enables more than 45,000 people to work every day. Recently ranked 24th largest staffing firm globally, the House of HR group consists of 10 European companies specialising in several HR Solutions. Driven by a young and dynamic corporate culture, combined with in-depth industry know-how and a passion for innovation, House of HR is a leading HR firm in Europe. Accent, the largest Belgian company in the group, has been awarded "Great Place to Work" for 17 consecutive years.
This commitment to constantly innovate has shaped House of HR’s digital strategy over the years. The company launched its SWOP app in 2014, whereby job seekers could easily find relevant opportunities to find the perfect job. A quick swipe right or left allowed the candidates to go through the vacancies and enter the application process when “matching” a vacancy. House of HR advisors would then contact the candidates within 48 hours to follow up on the application process.
Looking for AI opportunities
House of HR was on the lookout for AI opportunities that could generate value and fit seamlessly within its processes and strategy. The company partnered with Radix to incorporate AI into SWOP, with the intention of:
Learning something from every swipe and better understanding what candidates want
Creating a source of inflow of candidates
Adding value to candidates by providing a fully personalised service. So, while the typical job hunting experience is limited to typing in keywords, the AI in SWOP starts to search based on the user’s swipes, building a Skills Profile, and allowing them to discover job opportunities they would never find through keywords alone.
This would, in turn, expand the registration flow and get the candidates into the job application funnel.
Radix was tasked with helping House of HR develop a better user experience for job seekers while harnessing AI’s power to match the perfect candidate with the perfect job. The goal was to create a true platform that people use again and again, not just an app for when they need a job. Convenience and user experience were of paramount importance during the project, which aimed to
Use AI to improve the existing solution
Make a better user experience for job seekers
Learn something from every swipe
Develop a new way of recruitment
Customise vacancy suggestion
Match the right candidate to the right industry, company and job
Radix worked closely with the House of HR team to build the new version of the app from scratch in just six months, with a working prototype ready in a few weeks. Radix delivered a tailored version of Talent API, its proprietary solution, specifically designed around SWOP to fit House of HR’s challenges and requirements. Adjustments were made in every sprint of the solution in an agile way. This allowed House of HR and Radix to test features and updates quickly, get feedback at the user level and then implement it.
The solution was constantly being improved. The result is a high-speed, real-time, flexible platform with full integration. Using SWOP, candidates can:
The AI, powered by Talent API, will then send personal recommendations to the candidate in line with their profile and their preferences. This massively reduces friction and ultimately helps more people find a job.
The click-through rate of the new SWOP version is 67% higher.
In a way, the AI knows better than the job seeker what they are looking for. It can provide better and more relevant vacancies for job seekers with just a few swipes than job seekers using their own chosen job titles.
The technical capability of the project was second to none. In order for SWOP to run smoothly, the AI needs to work in real-time, with high velocity, to suggest relevant vacancies, which, done at scale, is no mean feat.
Radix offers continuous support on SWOP and is still in collaboration with House of HR to keep improving the app and add functionalities.
House of HR will also use Talent API in other applications. The company is looking to make further improvements to SWOP by using data and click behaviour to optimise the titles of its vacancies. These additions will further improve the engagement and remove friction for job seekers as well as organizations.
House of HR is also planning on further honing the real-time preference and selection tools by using profile data in SWOP, fully integrated on Talent API, and enabling an even more unified user experience. They are planning to roll out SWOP in Europe, starting with the Netherlands and Germany, later this year.